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Expressive Portraiture
Richard Avedon (May 15, 1923 – October 1, 2004) was an American photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century.

Mr. Avedon's photographs captured the freedom, excitement and energy of fashion as it entered an era of transformation and popularization. No matter what the prevailing style, his camera eye always found a way to dramatize its spirit as the fashion world's creative attention swayed variously from the "New Look" of liberated Paris to pragmatic American sportswear designed in New York, and from the anti-establishment fashion of London's Carnaby Street to sophisticated, tailored dresses and suits from Milan.

Picking up the trail of such photographic forerunners as Martin Munkacsi, Mr. Avedon revolutionized the 20th-century art of fashion photography, imbuing it with touches of both gritty realism and outrageous fantasy and instilling it with a relentlessly experimental drive.

I have heard Richard Avedon refer to himself as his own widow. In his later years, he has become the tender of his fame, cultivating his reputation, pruning and re-presenting his past.
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Competency: #801- Operate digital camera and accessories, #802- Compose a photograph through the lens & #803- Demonstrate use of lighting.

Project: Control both your studio, your lighting & still direct your model. (*Students from outside COA for Advanced Students) Your goal is to try to capture the essence of you model, set a mood, use props, even dress the part you want them to play. Give direction, watch your lighting & be sure to give yourself enough time to download & pick your best shots.

2ndYr students you will later be using some of your imagery in a uniquely designed full color instructional poster. You must shoot each of the 4 Principles, with a contact sheet of your BEST 12 of each. This should total 48 CREATIVE shots - HALF of which you must 'control' in the STUDIO.

1) Using a white background, photograph a fellow photo student in the style of Richard Avedon
2) Make sure you maintain NO harsh shadows on your background
3) Make sure you maintain NO harsh shadows on your subject
4) Photograph no more than 1 subject at a time
5) Props are acceptable but NOT necessary
6) If you are using props, make sure they are relative to the shoot
7) Photograph at least 3 separate themed sessions
8) No less that 24 shots per session
9) Hand in a contact sheet per session 3 up.
10) Original photographs MUST be converted to Black & White

Key Points:
From Class Lecture & Reading Packet with Vocabulary

  • Exposure
  • ISO
  • Aperture
  • Shutter Speed
  • Light Meter
  • DSLR
  • White Balance
  • RAW Files
  • JPEG Files

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