Introduction to Group Projects - Restaurant Campaign

Time to begin Group Projects for all 1st Year Students. We will start by each of you selecting your partners & learning about your new fictitious restaurant. In the next few weeks you will each be planning & designing a full advertising campaign for your client... everything from logos to menus & specialty advertisements.

~ 1stYrs Group PROJECT ~
Project Sheet PDF

Design a logo (color & b/w)
Design a business card
Design a one color promotional (newspaper ad. &/or flyer)
Design a menu
Design appropriate promotional signage (directional or billboard)
Design specialty advertising (encourage repeat business)

*Optional - may use illustrations or edited photograph(s) as images to delegate location of signage, look of interior &lor exterior of place of business.

Each one of you will be given the choice as to who you would like to work with. Keep in mind there are several steps to this project & quite a bit of work to accomplish. Choose your partners wisely, they will share your successes as well as any failures. Remember accountability, responsibility, delegating & sharing work t~ be done & watch your attendance issues. There will be several “evaluation checks” as we move through the project, be sure to consistently brief your partner on what each other are working on. Practice good communication skills. Work through thumbnails & roughs together. Creativity will be scored base on the creative process - thumbnails,roughs & comps.

Key Points
• Accountability & Responsibility • Communication • Delegating & Sharing Work Load

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