Stacks Image 2226
Stacks Image 974
Stacks Image 976

Creative Process/Visualization Techniques

Remember to demonstrate 'creativity' you need to showcase many possible solutions - not just one good idea. To move yourself through the Creative Process you will need to show each of the THREE steps.
1st - THUMBNAILS: Thumbnails are 'small quick sketches' used to show an idea. At the Thumbnail stage is where you should be brainstorming multiple ideas quickly. The idea of the Thumbnails is just to capture each idea.This is done only in a quick sketch format.

2nd - ROUGHS: Roughs should be done 'actual size' but with more time spent on developing the idea. At the Rough stage you may incorporate references for the more detailed plan. In the Rough stage you should be considering all the key elements that may need to be incorporated into your layout. At this stage, consideration should be given to appropriate fonts, alignments of text & each images placement; all balancing into a creative composition - a strong layout.
COLOR ROUGHS: Often times COLOR will need to be explored through this stage - specifically through Color Roughs. This can be a simple as tracing paper over you actual rough & colored pencil or markers layer in to show possible color schemes & placement. In many cases color can be added directly to your proposed Rough.

3rd - Final Comp: In this Final stage all elements should be developed as planned. The Final Comp should be a close as the completed printed piece that the client can review. In most case here in our class this should be the Final that should be professional showcased in your portfolio or flip book.

Meeting your Target Audience

With this assignment, we will begin to talk about target audience. For our ABC children's book we have detailed our primary audience as 2-6 year old children beginning to recognize letter forms & sounds. Each page in our book will show both the capital & lower case letter as well as 5-7 strong illustrated images. In the Thumbnail stage we will brainstorm MANY possible ideas - both in list form & in small quick sketches. At the Rough stage, we will begin to prioritize our Thumbnail sketches by appropriateness giving time to rule out any difficult concepts or trademarked images. With assistance, we will be quickly finding possible references from the internet to modify into each illustrators own style. When the rough drawings of each idea or image are completed, we will move to the Rough of the layout of the page. Next we will be reviewing the proportion wheel & resizing any drawings with use of the photocopier. Using the light tables students will very LIGHTLY trace their enlargements & reductions onto the Final supplied paper. Lastly each student will ink using the given black pens. This should be done with a clean clear line making sure each area is completely closed. Your Final Comp should appear as a clean professional & creative Coloring Book Page.

  • Open Composition
  • Closed Composition
  • Balance
  • Symmetrical Balance
  • Asymmetrical Balance
  • Directional Lines
  • Horizontal Lines
  • Vertical Lines
  • Diagonal Lines
  • Curved Lines

Project Sheet PDF

#404- Demonstrate theoretical points of Basic Color Theory, #405- Utilize traditional color theory concepts and terminology & #312 Produce color images in Water Colors

Utilize water colors, the paper wheel provided, traditional color theory concepts and terminology, the student will paint a basic traditional color wheel to the criteria detailed in the PDF.

Please follow careful directions from the demonstration & then guided application to paint the best color wheel. Please remember, it doesn't matter how many times it may take you to master your perfect color wheel. Concentrate on both the correct way to use the water colors as well as all the vocabulary we have gone over.

Key Points
From Class Lecture & any related Web Sources

  • Triad
  • Primary
  • Secondary
  • Tertiary
  • Warm vs Cool
  • Analogous
  • Complimentary
  • Monochromatic
  • Tint
  • Shade
  • Neutral Gray

Moodle Appliance - Powered by TurnKey Linux