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Basic Typography

This section introduces the elementary vocabulary that is essential in understanding and utilizing typography. Many students don't realize all the different personalities of fonts that we utilize in the visual communication field.

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Vocabulary for Basic Typography

  • Font
  • X-Height
  • Base Line
  • Descender
  • Ascender
  • Points
  • Picas
  • E-Rule
  • Tracking
  • Leading
  • Alignments
  • Font Families
  • Serif
  • Sans Serif
  • Script

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So What is Typography?

Typography is an art form that has been around for hundreds of years. Words and text are all around us every day in almost everything we do. In every piece of type you see, somebody has considered how the letters, sentences and paragraphs will look in order for it to be read by us, or make us feel a certain way when we look at it. Sometimes it is done well, others not. Often it is us graphic designers who are the ones deciding how it will look, in our brochures, our logos, our websites and so on. The better we are at this, the more effective our designs will be.
Good typography comes from paying attention to tiny details as this can make the difference between graphic design work that is just acceptable or really good. There is more to it than just choosing fonts and making copy look good though – it is also about making things legible and readable (some of most basic functions of good typography) as well as making layouts look good in an aesthetic way.

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~ BASIC COLOR WHEEL ~
Project Sheet PDF

Competency: #404- Demonstrate theoretical points of Basic Color Theory, #405- Utilize traditional color theory concepts and terminology & #312 Produce color images in Water Colors

Objective: Utilize water colors, the paper wheel provided, traditional color theory concepts and terminology, the student will paint a basic traditional color wheel to the criteria detailed in the PDF.

Project: Please follow careful directions from the demonstration & then guided application to paint the best color wheel. Please remember, it doesn't matter how many times it may take you to master your perfect color wheel. Concentrate on both the correct way to use the water colors as well as all the vocabulary we have gone over.

Key Points
From Class Lecture & any related Web Sources

  • Font
  • X-Height
  • Base Line
  • Descender
  • Ascender
  • Points
  • Picas
  • E-Rule
  • Tracking
  • Leading
  • Alignments
  • Font Families
  • Serif
  • Sans Serif
  • Script

http://psd.tutsplus.com/articles/techniques/a-20-minute-intro-to-typography-basics/

http://graphicdesign.about.com/od/typographyfonts/tp/basic_type_terms.htm

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