Introduction to Group Projects - New Product Campaign

Time to begin Group Projects for all 2nd Year Students. We will start by each of you selecting your partners & learning about your new Product so you can develope the appropriate packaging. In the next few weeks you will each be planning & designing a full advertising campaign for this new product... everything from its actual package design to direct mail & even outdoor media advertisements.

~ 2ndYrs Group PROJECT ~
Project Sheet PDF

Competency:
627 - Design & create a 3D Package
621 - Design & implement an Advtsing Campaign
810 - Plan, create & capture unique studio images to be used in...
616 - Design an Outdoor Media Series
616 - Design Magazine Adv Series
619 - Design a Direct Mail Pc
630 - Design a MultiPg Document
617 - Design Specialty Advertisment Promotions
526 - Design & create a Web Site
632 - Design & develope presentation for campaign showcasing both printed & digital designs

*Optional - may use illustrations or edited photograph(s) as images to delegate any store signage, sample tasting, &/or events for awareness of your NEW product.

Project:
Each one of you will be given the choice as to who you would like to work with. Keep in mind there are several steps to this project & quite a bit of work to accomplish. Choose your partners wisely, they will share your successes as well as any failures. Remember accountability, responsibility, delegating & sharing work to be done & watch your attendance issues. There will be several “evaluation checks” as we move through the project, be sure to consistently brief your partner on what each other are working on. Practice good communication skills. Work through thumbnails & roughs together. Creativity will be scored base on the creative process - thumbnails,roughs & comps.

Key Points
• Accountability & Responsibility • Communication • Delegating & Sharing Work Load

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