Graphic Design

100 ORIENTATION
101 Identify career paths within the profession.
102 List occupational requirements.
103 Demonstrate research and organizational skills.
104 Identify how copyright laws apply to Visual Communication.

200 SAFETY
201 Operate media presentation equipment.
202 Demonstrate safe practices when using computer hardware and software.
203 Demonstrate safe practices when using and maintaining hand tools.
204 Demonstrate safe practices when using, storing, and disposing of paints, solvents, and chemicals.
205 Demonstrate safe cutting procedures.

300 HAND DRAWING AND ILLUSTRATION
301 Comprehend forms of perspective (linear, tonal, foreshorting).
302 Draw basic geometric and organic forms showing texture and tone.
303 Create line art.
304 Apply anatomy concepts in drawing.
305 Draw from direct observation.
306 Produce color illustrations using various media.
307 Graphite Pencils
309 Colored Pencils
310 Pastels
314 Demonstrate the use of appropriate papers relative to medium
318 Utilize original and creative composition of design
319 Demonstrate understanding of target audience and client needs
320 Utilize proportion wheel
321 Demonstrate ability to blend color values and hues

400 COLOR THEORY AND APPLICATION
401 Apply the basic structure of color (hue, intensity, saturation) to generate color solutions.
402 Apply appropriate color schemes to generate design solutions.
403 Identify and apply additive, subtractive and spot/custom color concepts.
404 Demonstrate theoretical points of Basic Color Theory
405 Utilize traditional color theory concepts and terminology

500 DIGITAL IMAGING
501 Demonstrate image scanning procedures.
502 Identify the properties of vector and raster images.
503 Demonstrate basic use of page layout software - InDesign
504 Demonstrate intermediate use of page layout software - InDesign
505 Demonstrate basic use of a vector-based drawing program - Illustrator
507 Demonstrate basic use of image editing software - Photoshop
508 Effect mode changes (Bitmap/Line Art, Grayscale, CMYK, RGB)
509 Utilize basic colorizing tools
510 Demonstrate intermediate use of image editing software - Photoshop
511 Demonstrate use of input, output and storage devices. - Peripherals
512 Demonstrate the use of the Macintosh operating system.
513 Demonstrate appropriate use of different file formats.
514 Organize and manage digital files.
515 Integrate data from one application to another
516 Demonstrate knowledge of resolution, proportion and print sizes
517 Understand appropriate print menus and dialog boxes
518 Demonstrate knowledge of computer-related terminology

600 DESIGN, LAYOUT AND PRODUCTION
601 Research the history of advertising design.
602 Apply elements and principles of design.
603 Write a creative brief.
604 Produce thumbnails, roughs and comprehensive. (Steps of the Creative Process)
605 Design a logo.
606 Create an identity package.
607 Identify standard papers sizes, envelopes and business cards
608 Comprehend specifications related to design and production of such jobs
609 Utilize consistency for all items of package set
610 Demonstrate basic knowledge of printing processes.
611 Design promotional materials.
612 Create a Flyer (1c & 4c)
613 Create an invitational set
614 Design various size Newspaper advertisements (various sizes)
615 Design a Poster (2c & 4c)
616 Design an Outdoor Media Series (utilize 3 types of board parameters)
617 Design assorted Specialty Advertisement Promotions
618 Design a Brochure (4c & 2s)
619 Design a Direct Mail Piece
620 Design Multi-Page Document
621 Design & implement an Advertising Campaign/Graphic Identity
622 Prepare files for output.
623 Demonstrate knowledge of color separations.
624 Demonstrate knowledge of printer's marks and measurements.
625 Create & design a Web Icon Series
626 Revise an existing Design

700 TYPOGRAPHY
701 Identify the anatomy and classification of type.
702 Identify typographic styles.
703 Manipulate type through character and paragraph formatting.
704 Choose and apply appropriate typeface.
705 Set type consistently in a given design
706 Utilize downloadable & appropriate fonts

800 DIGITAL PHOTOGRAPHY
801 Operate digital camera and accessories.
802 Compose a photograph through the lens.
803 Demonstrate use of lighting.
804 Demonstrate ability to physically stabilize camera.
805 Demonstrate knowledge of photography terminology
806 Demonstrate knowledge of the relationship between shutter speeds & f stops
807 Identify differences in editorial, portrait, product & fine art photography
808 Demonstrate use of lighting & related equipment
809 Utilize professional organization & printing of images
810 Utilize the creative process to plan, create & capture unique comercial images to be shocased in portfolio
812 Photograph a variety of subject matter- Product
813 Photograph a variety of subject matter- Portrait
816 Photograph a variety of subject matter - Editorial
817 Identify professional print sizes & appropriate papers
818 Utilize appropriate software to add necessary elements for Advertsiment
819 Demonstrate knowledge of the relationship between shutter speeds & f stops

900 PROFESSIONAL PREPARATION
901 Prepare & showcase a professional portfolio.
902 Participate in the interview process.
903 Inventory personal career interests & goals.
904 Research employment opportunities.
905 Explore postsecondary institutions & opportunities.
906 Deliver an oral presentation.
907 Prepare a resume and cover letter.
908 Estimate time and materials for a project.
909 Complete a job or college application.
910 Prepare and present a 3-5 minute talk on a competency.
911 Participate in a mock interview.
912 Demonstrate matting and mounting a work of art.
913 Participate in critiques.
914 Research current industry practices.
915 Identifies & demonstrates knowledge of major time periods in Art History

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